A Project Plan for Building a State of the Art Office and Warehouse

Prologue to the Project The point of the current record is to give the peruser an away from of the proposed advancement on the plot claimed by Massachusetts Movers Inc. The said advancement is intended to improve the working conditions in the organization. To this end, the proposed building will be fitted with best in class load-taking care of offices. The venture to improve the working conditions will be approved by the company’s leading body of directors.Advertising We will compose a custom appraisal test on A Project Plan for Building a State of the Art Office and Warehouse explicitly for you for just $16.05 $11/page Learn More The task is relied upon to cost the association an aggregate of $5.4 million dollars. The current venture brief will be sent to the top managerial staff to assist them with settling on an educated choice as to approving the plan of the Project Initiation Document (in this alluded to as PID) (Kousholt 2007). There are different methodologies that will be executed to deal with the proposed venture. The association has suggested the utilization of PRINCE 2 philosophies, which will be supplemented by the Microsoft Project 2010. The last is the product proposed for this task. In this proposition, a few parts of the proposed venture are feature. They incorporate foundation data, where the undertaking is defended, just as the arrangement and plan of the proposed venture. What's more, the proposition gives data on the procedures proposed in executing the undertaking. The proposed observing and assessment systems are likewise featured, notwithstanding the end of the proposed venture. Foundation Information: Justifying the Proposed Project Massachusetts Movers Inc. has developed as a commonly recognized name in the capacity and transportation of merchandise in travel. The organization serves different states in the United States of America. Notwithstanding the USA advertise, the organization has extended its tasks to different nations an d landmasses, for example, Canada, South America, and Europe. Because of this phenomenal development in the company’s activities, the supervisory crew is compelled to think of procedures consistently to address rising issues. One such test is the wastefulness of the organization to deal with the flood popular because of its constrained limit. It is noticed that the offices at the company’s central command are little and insufficient. Also, the organization does not have a completely prepared warehouse.Advertising Looking for appraisal on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Other components influencing the limit of the organization incorporate absence of enough office space to suit the representatives and different partners, for example, clients and merchants. What's more, the organization needs to manage unsatisfied clients and incessant breakdowns of the old-fashioned machines, which acqu ires tasks the distribution centers to a halt. Providers have likewise communicated their absence of trust in the tasks of the organization (Anderson 2009). The administration went to the acknowledgment that in the event that they neglect to address the rising issues, the fate of the organization will be imperiled. To address the issue, the organization purchased a land parcel on the edges of the Lagon International Airport. The goal of the organization in buying this land was to manufacture its central command to provide food for its tasks in the United States of America. Also, the organization intends to manufacture a cutting edge distribution center contiguous the central command. The visualized advancements will launch the organization to more prominent statures and put it in a decent situation to rival different associations in the market (Phillips 2003). The Plan and Design of the Proposed Project Overview The significant target of the proposed venture is to assemble a 48 stor y building, which will house the central station of the organization. Likewise, the venture targets concocting a cutting edge distribution center. The structure will fill in as the company’s operational hub, from where activities in all the branches will be managed (Dinsmore 2005). The extent of this proposition will envelop such activities as the offering procedure. Likewise, it will deliver issues to do with structural works, financing and overseeing dangers related with the task among others. It will guarantee that the venture meets the essential necessities, including natural and lawful arrangements. The proposed venture will be attempted in a time of 3 years. As prior referenced, it is required to cost the organization roughly 5.4 million US dollars. The proposed venture has different objectives and targets. They incorporate setting up a completely computerized load-dealing with area, making enough office space to house all the offices, upgrade consumer loyalty, and incr ement the productivity of the organization in using the constrained assets (Harmon 2007).Advertising We will compose a custom appraisal test on A Project Plan for Building a State of the Art Office and Warehouse explicitly for you for just $16.05 $11/page Learn More The current condition of the workplaces thwarts the endeavors made by the organization to accomplish these destinations. The workplaces are decentralized because of absence of enough office space at the central command. The decentralization contrarily impacts on the effectiveness of the organization. Moreover, the venture will improve correspondence inside the organization. At present, the organization loses roughly 15,000 US dollars in a month because of these burdens. Aside from such misfortunes, there are the month to month costs brought about in paying rent for the workplaces lodging the different offices. In the event that such costs are decreased, the organization will rebuild and extend its activities over the glo be. The normal rebuilding that will happen on finishing of the task incorporates renaming the organization and giving it a worldwide personality (Ireland 2006). The organization will fundamentally profit by the task. A portion of the normal advantages incorporate eliminating the expense of tasks, improving coordination of interdepartmental exercises, and a decrease on the misfortunes accumulated on a month to month premise. Therefore, the organization will begin making benefits from the results of this task (Kerzner 2003). The partners have communicated their help for this undertaking. They see it as an achievement throughout the entire existence of the organization. Providers contend that the venture will build their business since the offering framework will be blended in Massachusetts. The greater part of the company’s customers are in full help of the task. They consider this to be as a method of improving the effectiveness of the organization (Harriso Lock 2004). The cus tomers bolster the area of the new home office in light of the fact that the offices will be near the air terminal, upgrading the coordinations engaged with moving the products from the purpose of appearance to the point of capacity. The company’s individuals from staff see this undertaking as something that is long past due. They vow their full help to the undertaking. The project’s contract features the need to eliminate the company’s cost of activities from 154 billion US dollars to 125 billion US dollars in a time of five years. The decrease will mean expanded benefits from the company’s tasks. Nonetheless, the task has not figured in contingencies.Advertising Searching for appraisal on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More The task will take roughly 3 years to finish. It is partitioned into four significant stages. The four incorporate contracting stage, earth work and development, establishment of gear stage, and assessment stage. The Plan and Design Managing the Proposed Project The undertaking will be overseen by the Project Management Department. The office is accused of the duty of overseeing this task to its fruition. It will approve the utilization of cash for the task, including paying the temporary worker. Furthermore, it will survey and assess the advancement made in actualizing the task (Cleland Gareis 2006). The office will be controlled by an undertaking chief with the assistance of care staff. To improve the viability of the task, an oversight panel will be set up to manage the exercises of the contractual worker. The group will write about its discoveries to the task the board. Likewise, the group will help the temporary worker in making sure about affirmation and licenses. The Projectâ €™s Communication Plan Communication between the organization and the temporary worker will be led through the task the board office. To this end, the division will be helped by the oversight council. The correspondence divert will be organized so that disarray is decreased to the absolute minimum. Some other correspondence channel organized outside the one endorsed by the directorate will be invalid. Workers will be informed on the advancement of the undertaking through updates, notice sheets, and friends magazines (Phillips 2003). Intrigued partners will be informed through the different leaflets distributed by the organization. Likewise, data about the task will be spread through the official site and authority magazines. Examination and Management of Risk The task is fundamentally a development undertaking, which implies that there are various provokes prone to be experienced. The greatest test is the disappointment of the temporary worker to finish the task on schedule. The disappointment may open the organization to various dangers since plans to get future transfers have just been made. The rent on the premises as of now involved by the organization will terminate precisely a long time from now. This means the organization will either need to expand its rent term or lease the premises for a period, which will I

Presentation Assignment

Question : (1)Identify proper data in accordance with the goals of the preparation or introduction (2) Prepare an arrangement for the substance of the instructions or introduction Have the option to direct an instructions or introduction (3)Use proper introduction procedures and helps to improve comprehension of the subject of instructions or introduction (4)Present data plainly and legitimately (5)Present data inside concurred time limits (6)Respond to questions raised precisely and obviously Have the option to assess a preparation or introduction (7)Design a basic assessment structure to assemble criticism on preparation or introduction (8)Use criticism to distinguish territories for development in introduction aptitudes Answer : Distinguish suitable data in accordance with the targets of the preparation or introduction In an introduction it must be noticed that a specific structure or system is basic in order to address the subject in a legitimate way. This includes the right opening of the introduction to initially get the consideration of the individuals who are to be tended to. There must be a legitimate invite process and a firm presentation that expresses the reason for the introduction and furthermore how to manage the inquiries that would be advanced by the individuals identified with the introduction. The primary body of the genuine introduction altogether relies upon the manner in which the presentation is arranged and conveyed. It ought to be very much organized, split legitimately with a lot of visuals and charts that clarify the whole introduction. There can be an enlightening discourse that can be utilized to address the individuals (D'Arcy, Jan.(1998). The fundamental motivation behind a useful discourse is to cause the crowd to comprehend and recollect a specific measure of data. It incorporates two principle reason objectives; one is to universally useful and second is a particular reason. The broadly useful is utilized to illuminate, give a general view, to sum up, to give a blueprint and furthermore to talk about the current circumstance as to disclose how to accomplish something or how to do it. The particular objective is worried on what the crowd needs to remove with them in the wake of tuning in to the whole introduction and what they need to do in the wake of tuning in to it and furthermore of what they ought to make sure to remove with them which would make an enduring impact. Set up an arrangement for the substance of the preparation or introduction Since time is extremely valuable to every individual the chiefs are confronted with some of different issues and occasions that go after the consideration. These issues are confronted with more buildings and multi layered in nature that regularly include an extending scope of interests. The oral transmission of data, investigation and approach/activity suggestions and their method of reasoning through briefings and introductions has never been increasingly significant in the activity of government. The adequacy relies upon how well you plan, get ready and convey your introduction. This viability of any open association that is answerable for conveying or setting up the briefings or introductions is to address the issues of the necessities of those open associations or boards of trustees. Along these lines readiness and arranging includes right off the bat the idea of characterizing the issues and key messages and afterward recognizing and understanding what precisely the crowd need. At that point it includes the organizing of the introduction and concentrating on the lucidity and the straightforwardness of the introduction. A decent introduction decides the physical set up and furthermore its effect upon the conveyance. Along these lines a decent conveyance is worried about successful voice levels, the talking style and furthermore the adaption to the crowd. The stance and non-verbal communication likewise assumes a significant job in conveying a decent introduction. The utilization of visual guides can likewise be thought of with the goal that the messages are appropriately transmitted to the crowd. Building up these capabilities and related aptitudes and procedures will empower you to create and convey any preparation or introduction with certainty. Have the option to direct a preparation or introduction Utilize proper introduction strategies and helps to upgrade comprehension of the subject of instructions or introduction They are various methods associated with conveying an introduction w2hich are the best. The first is the utilization of visual guides rather than words which helps in the odds of expanding the targets of the introduction. At that point it is important to keep it quick and painless on the grounds that too long an introduction could get exhausting and occupy the crowds. A basic procedure is that individuals watch out for just recall three things. Work out what the three messages that you need your crowd to remove and structure your introduction around them (Robert J. (2004). Utilize a limit of three focuses on a slide. At that point rehearsing is additionally fundamental for a decent introduction. Numerous specialists state that practice is the greatest single thing that you can do to improve your exhibition. All the introductions are a sort of theater where accounts or recounting stories assists with representing focuses. Everything assists with making your introduction progressively successful and vital. The vast majority use visual cues as a type of speaker notes. To make your introduction increasingly powerful put your speaker notes in your notes and not up on the screen. Present data unmistakably and intelligently It is likewise essential to make an introduction in an unmistakable and straightforward composition. It centers around the necessities of the peruser and furthermore presents the data in a progressively intelligent request. This occurs by utilizing recognizable, basic, ordinary words and articulations. This abstains from utilizing a greater amount of specialized language which may expect to delude the crowd on occasion. So clear language can help the crowd comprehends the introduction all the more rapidly and without any problem. Thus an introduction doesn't only mean remaining before a group with a projector (Tsouras, P. G., ed. (2000). It additionally could be while you are sitting in a questioners seat too. At whatever point you are solicited to show up in front from at least one individuals to clarify, teaching, persuading, or in any case passing on data to them, you have an introduction. The principle reason for any introduction, composed, oral or visual, is correspondence. To d o this viably, you should express your realities in a straightforward, brief and fascinating way. Likewise it is demonstrated that individuals learn all the more promptly and hold more data when learning is strengthened by representation. Consequently basic, clear, compact visual pictures energetically paced and with eye catching designs will bolster your expressed words. This leaves your crowd with an increasingly uplifting mentality toward you and your item, administration or proposition. The best possible utilization of content pictures, outlines and diagrams just as the right kind of graph or chart to use in different conditions is likewise fundamental in an introduction. Present data inside concurred time limits It is likewise imperative to make a specific time limit for the introduction. It ought to consistently be a quick and painless one where the whole message is conveyed without setting in weariness in the crowd. A decent introduction ought not surpass more than 15-20 minutes and the issue ought to be to the point. It should leave an effect on the crowd with the goal that they recollect the introduction. React to questions raised precisely and obviously The moderator ought to be likewise arranged to respond to the inquiries and questions raised by the crowds on the spot with respect to the introduction. Consequently the introduction ought to be obviously concentrated by the individual who is introducing it so as to offer the responses to the inquiries raised by the individuals. Have the option to assess an instructions or introduction Structure a straightforward assessment structure to assemble criticism on instructions or introduction Assessment structure: On a size of 10 rate the introduction The introduction aptitudes Data gave Factual information, figures, pictures and visuals. Structure of the introduction Criticism is a decent guide on how your work is advancing whether it is composed or spoken. It should tell you What you have progressed nicely How you can improve or build up the particular task How you can accomplish fruitful results over various assignments Reacting to input should be opportune, yet not prompt (Irwin Publishing Inc., Toronto, (1982). Do whatever it takes not to safeguard your work when the input is given. Rather, hear it out and attempt to manufacture helpfully on your task, and your aptitudes. The objective is to improve, not banter. Use input to distinguish territories for development in introduction abilities At the point when your task is come back to you with composed input you should peruse the criticism cautiously attempt to comprehend the focuses made, yet in addition the perspective. One should likewise re-read your task to break down the territories that the input covers. Feature or cross-reference the input to your work,or attract consideration the content to amendments and proposals. They should likewise focus topositiveand negative remarks. Consider criticism you would praises and recommendations for development. References: Weave Best, senior approach look into official Consumer's Association of Canada, Ottawa. Bernice Noblitt, Federated Women's Institutes of Canada, Ottaw. Cecil Bradley, administrator of approach research and interchanges, Ontario Federation of Agriculture, Toronto Wear McArthur, Ontario Institute of Agrologists, Guelph D'Arcy, Jan.1998.Technically: a guide for communicatingcomplex informaton. Columbus: Battelle Press, p. 160. Field Manual 5-0, Army Planning and Orders Production. January 2005. Field Manual 6-22, Army Leadership: Competent, Confident, and Agile. 12 October 2006. How Are We Governed during the '80s? Ricker, John, John Saywell, Alan Skeoch. Irwin Publishing Inc., Toronto, 1982. Play From Strength: A Canadian Woman's Guide to Initiating Political Action. Kome, Penny. The Canadian Advisory Council on the Status of Women,1983. Penrose, John M., Raspberry, Robert W., Myers, Robert J. (2

Does MIT Offer Application Fee Waivers

Does MIT Offer Application Fee Waivers Does MIT Offer Application Fee Waivers? In a word, yes. As a matter of philosophy, MIT is committed to the idea of equal access to higher education for everyone. It has been our experience that the cost of applying to MIT can be a barrier for those of modest financial means or those who are experiencing situational financial difficulties. Why do we charge an application fee anyway? Between staff time and materials, the costs of running an admissions office are vast, and the application fee only covers a small percentage of the costs associated with processing your application. The application fee also discourages those students who have no real interest in MIT from applying (the ones who do not wish to attend but just want to see if they can get in). How do I know if I should request a fee waiver? Your decision to request a fee waiver is not unlike the many parts of the admission process in that, here too, you are being held to the highest of ethical standards. Just as we expect you to not plagiarize your essay, we expect that you will not misrepresent your ability to pay the application fee. It is safe to say that you should apply for an application fee waiver if you fall into any of the following categories: You receive free or reduced lunch at school Your family receives public assistance You meet the criteria set by the College Board as requirements for a fee waiver Situational financial difficulties are currently imposing substantial or undue hardships upon your family In many ways only you and your family truly know if applying for an application fee waiver is the right thing to do. We suggest that you start by respecting the intention of this process. There is a big difference between I cant afford to pay and Id rather not pay. If youre not sure, we recommend consulting your Guidance Counselor, the College Board website, or other adults outside of your family who can help you to determine your need for a waiver. Fee Waiver: Selfless Good or Selfish Bad? Ive spent the majority of this entry defining who should apply and why. Some of you may come away thinking that we offer this application fee wavier but dont really want to give it out. Not true at all! But you do need to take the initiative here. Consider this lesson one about MIT: Self Advocacy. Ask any current or past student and he or she will tell you that those who are most successful at MIT are those who have no compunction about asking for help. If you need the waiver and dont request one is that selfless good? No. There are many scenarios which one can concoct as a reason for a fee waiver. Here are some examples on which we take a dim view: I am applying to 25 schools and I cant afford MITs application fee I need the new 160-gig i-Pod I need to save for the Senior Trip/Senior Prom Um, no. So what does all of this really mean? Its simple: If you need a fee waiver for the right reasons and you request one, chances are very good that well grant you one. Action Steps for the Fee Waiver You can write directly to MIT with a letter from your counselor or another school official requesting an application fee waiver. While that works for MIT, what about the other schools to which you are applying? Do you really want to write a bunch of different letters requesting a fee waiver? Earlier I suggested that you visit the College Board site for general information and overall criteria for fee-waivers in general. While you are at the College Board site I suggest that you also register through the College Board itself for a fee waiver that will be accepted by most colleges. (MIT actually prefers the College Board form.)

What Is the Definition of Heavy Water

You may have heard of heavy water and wondered how it was different from ordinary water. Heres a look at what heavy water is and some heavy water facts. Heavy Water Definition Heavy water is water that contains heavy hydrogen or deuterium. Deuterium differs from the hydrogen usually found in water, protium, in that each atom of deuterium contains a proton and a neutron. Heavy water may be deuterium oxide, D2O or it may be deuterium protium oxide, DHO. Heavy Water Abundance Heavy water occurs naturally, although it is much less common than regular water. Approximately one water molecule per twenty million water molecules is heavy water. So, heavy water is an isotope that has more neutrons than ordinary water. Do you expect this makes it radioactive or not? Heavy water is not radioactive. Heres how it works. Toxicity If enough heavy water is ingested to replace 25% to 50% of water in the human body, heavy water poisoning may occur. However, because of the high turnover rate of water, drinking a small amount of the substance causes no ill effects. In fact, American physicist Harold Urey once drank heavy water to learn whether it tasted different from ordinary water (in the name of science, of course). Sources International Union of Pure and Applied Chemistry (2005). Nomenclature of Inorganic Chemistry (IUPAC Recommendations 2005). Cambridge (UK): RSC–IUPAC. ISBN 0-85404-438-8. p. 306.Mosin, O. V, Ignatov, I. (2011) Separation of Heavy Isotopes Deuterium (D) and Tritium (T) and Oxygen (18O) in Water Treatment, Clean Water: Problems and Decisions, Moscow, No. 3–4, pp. 69–78.Urey, HC; Failla, G (March 15, 1935). Concerning the Taste of Heavy Water. Science. 81 (2098): 273. doi:10.1126/science.81.2098.273-a

A Swot and Pest Analysis - 10002 Words

HUONG HAAND KEN COGHILL E-Government in Singapore — A Swot and Pest Analysis HUONG HA Department of Management, Monash University, Australia Huong.Ha@BusEco.monash.edu.au KEN COGHILL Department of Management, Monash University, Australia Ken.Coghill@BusEco.monash.edu.au ABSTRACT This paper aims to review and evaluate the vision, the objectives and the strategic framework of e-Government in Singapore. Rapidity, Reliability, Efficiency, Cost-effectiveness, Customer-orientation and Accessibility are the main guidelines for the development of egovernment in Singapore in order to provide quality services to users in the digital economy. There are five thrusts and six programs of egovernance in Singapore. The development of e-Government†¦show more content†¦104 ASIA-PACIFIC SOCIAL SCIENCE REVIEW HUONG HAAND KEN COGHILL E-Government in Singapore The Vision of E-Government E-Government is defined as the use of information technology, in particular the Internet, to deliver public services in a much more convenient, customer-oriented, costeffective, and altogether different and better way. [Holmes, 2001 cited in Hughes (2003: 182)] The concept of e-Government is enhanced by the vision of the Singaporean government, which is to become a world leader in e-Government and to better serve the community and the nation (IDA 2004). The Singaporean government has engaged e-Government to re-examine(s) the organising principles of bureaucracy and governance, re-define(s) the objectives and deliverables of government and re-deploy(s) the resources available. (Mahizhnan and Andiappan 2002: 250) It is not only the addition of an â€Å"e† to the word â€Å"government† (Khaw 2002: 3) that has caused e-Government to flourish. The government has had to challenge itself and to change the ways it thinks and operates in order to continually develop, sustain and improve the operational processes of the public services (IDA 2000). The Objectives of e-Government Due to advanced technology and the high level of investment in Research Development (RD) since the 1980s, Singapore has gained a reputation as a regional technology-hub and has nurtured an ambition to become the worldShow MoreRelatedSwot Analysis : Swot And Pest Analysis3013 Words   |  13 PagesThis essay will examine SWOT analysis and PEST analysis on how they can benefit an organisation in developing strategy to achieve its goals. 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Conflicts Being a College Student Free Essays

Patrice Williams November 12, 2013 Conflicts of A College Student The daily life of a college student is filled with many conflicts. To begin with, students face everyday conflicts such as having transportation, family issues, financial problems, and also lack of focus and responsibility. In college if one is without a car or a reliable source of transportation every day, it can really affect them in school. We will write a custom essay sample on Conflicts Being a College Student or any similar topic only for you Order Now One might could have a car but it is currently broke down or someone said they were willing to provide the transportation but possibly not showing up. For example, Nicole’s car has broken down over the weekend now she’s wondering how to get to school Monday morning. Nicole calls her friend Monica to give her a ride to school and then she’ll take the metro back home. This could cause Nicole stress and causing her to take focus off of school work. Second, college students also face family issues and crisis. One could have lost a family member that is causing a lot of stress or grief on their head while attending school. A student may have a family member or friend at home that causes them stress everyday also. For instance, Mark lives at home with Mom, brother, and sister. Conflict may be between everyone at home that causes Mark stress everyday he comes to school. Next, many students come across financial problems during their college life. Some students may lose their job or simply just don’t always have the funds to get by every single day. A student may be on a payment plan every month to pay for school or a student loan. Having everyday issues such as these can cause stress on the mind of a student that he or she doesn’t need while attending college. Take Mya for example, she’s currently in college and is on a payment plan at school to pay her tuition every month, for this current semester. Mya just lost her job and is finding it hard to come up with the money for this coming month; with her also struggling the previous months when she did have a job. This situation is very stressful on Mya and causing her to jeopardize school such as being late, missing assignments, and sometimes not showing up at all. Financial issues can play a huge downfall in a life of a college student. Finally, having a lack of responsibility can cause conflict while attending college. Some students start college but aren’t fully prepared. College students would sometimes start off college as if they were in high school and not strongly aware of the transition. Students hang out and party all night with school being in the morning. They slack on their work and put in high school work ethic instead of College work. Having a lack of focus can also affect students. Conflicts such as all of these can pay a huge part daily in a student’s life. How to cite Conflicts Being a College Student, Essay examples

Landfills A Growing Menace Essay Example For Students

Landfills: A Growing Menace Essay Landfills: A Growing MenaceWhen asked to think of the largest man made structure, people willinvariably come up with an answer like The Great Wall of China, the GreatPyramids, or the Taj Majal.In contrast to these striking achievements ofmankind is the Durham Road Landfill outside San Francisco, which occupies overseventy million cubic feet. It is a sad monument to the excesses of modernsociety Gore 151. One must think this huge reservoir of garbage must be thelargest thing ever produced by human hands then. Unhappily, this is not the case. The Fresh Kills Landfill, located on Staten Island, is the largest landfill inthe world. It sports an elevation of 155 feet, an estimated mass of 100 milliontons, and a volume of 2.9 billion cubic feet. In total acreage, it is equal to16,000 baseball diamonds Miller 526. By the year 2005, when the landfill isprojected to close, its elevation will reach 505 feet above sea level, making itthe highest point along the Eastern Seaboard, from Florida to Maine. At thatheight, the mound will constitute a hazard to air traffic at Newark airportRathje 3-4.The area now encompassed by the Fresh Kills (Kills is from theDutch word for creek) Landfill was originally a tidal marsh. In 1948, New YorkCity planner Robert Moses developed a highly praised project to depositmunicipal garbage in the swamp until the level of the land was above sea level. A study of the area predicted the marsh would be filled by the year 1968. Hethen planned to develop the area, building houses and attracting light industryover the landfill.The Fresh Kills Landfill was originally meant to be aconservation project that would benefit the environment.Themayor of New YorkCity issued a report titled The Fresh Kills Landfill Project in 1951 whichstated, in part, that the project cannot fail to affect constructively a widearea around it. The report ended by stating, It is at once practical andidealistic Rathje 4. One must appreciate the irony in the fact that RobertMoses was considered a leading conservationist in his time. His majoraccomplishments include building asphalt parking lots throughout the New YorkMetro area, paved roads in and out of city parks, and the development of JonesBeach, now the most polluted and overcrowded piece of shoreline in the NortheastUnited States. In Stewart Udalls book The Quiet Crisis, the former Secretary ofthe Interior pra ises Moses. The JFK cabinet member calls the Jones Beachdevelopment an imaginative solution (the) supreme answer to the ever-present problems of overcrowding Udall 163-4. JFKs introduction to the bookprovides this foreboding passage: Each generation must deal anew with theraiders, with the scramble to use public resources for private profit, and withthe tendency to prefer short-run profits to long-run necessities. The crisis maybe quiet, but it is urgent Udall xii. It is these long term effects that thedevelopers of landfills often fail to consider.Oddly, the subject of landfillsis never broached in Udalls book; in 1963 landfills were a non-issue. A modern state-of-the-art sanitary landfill is a graveyard for garbage,where deposited wastes are compacted, spread in thin layers, and covered dailywith clay or synthetic foam. The modern landfill is lined with multiple,impermeable layers of clay, sand, and plastic before any garbage is deposited. This liner prevents liquids, called leachates, from percolating into thegroundwater. Leachates result from rain water mixing with fluids in the garbage,making a highly toxic fluid containing inks, heavy metals, and other poisonouscompounds. Ideally, leachates are pumped up from collection points along thebottom of the landfill and either shipped to liquid waste disposal points or re-introduced into the upper layers of garbage to resume the cycle. Unfortunately,most landfills have no such pumping system. Miller 527.Until the formationof the Environmental Protection Agency by President Nixon in 1970, there werevirtually no regulations governing the construction, operation, and closure oflandfills. As a result of this lack of legislation, 85 percent of all landfillsexisting in this country are unlined. Many of these landfills are located inclose proximity to aquifers or other groundwater features, or near geologicallyunstable sites. Many older landfills are leaking toxins into our water supply atthis very moment, with no way to stop them. For example, the Fresh Killslandfill leaks an estimated one million gallons of toxic sludge into thesurrounding water table every day Miller 527. Sanitary landfills do offercertain advantages

20 Perfect Holocaust Essay Topics and Questions

The Holocaust is a major part of world history, and over the years it has been analyzed politically, religiously and even in the education systems. Students undertaking history related courses are likely to encounter this type of essay. This guide provides tips on how to select great holocaust topics and also offers some sample topics ideas and questions. Do You Know How to Select the Best Holocaust Essay Topic? The Holocaust has been broken down and analyzed from various possible angles giving students a range of topics to choose from. What should you consider when selecting holocaust topics? Complexity of the Topic Choose a topic that you are familiar with and which you have a good level of understanding on the subject. Interest or Motivation Selecting topics based on your interest or curiosity in a particular area can fuel your research and discussions in the essay. Size of the Topic Topics can vary in size depending on what they are about. Therefore, pick one that best fulfills the requirements of the word count. Narrow down wide topics and avoid the ones that are too narrow. Re-Use a Topic Your previous topics or essays can give you an idea of what to write about. Think about a previous topic you wrote about the Holocaust that you could modify to fit the requirements of the essay. You can adjust a related topic or write about a different aspect of a similar idea. However, be careful with this approach to avoid repeating what you previously wrote since it would be regarded as a lack of creativity. The point is that if you decide to re-use a topic, with a new perspective on the topic, it should be seen as legitimate. Have a Peek at Our List of Holocaust Essay Topics We have gathered some topics that you can use for your essays and even guide you in creating your own. Countries involved in the Holocaust The role Hitler politics played in the occurrence of the Holocaust Major reasons why Jewish people were the main target of the Holocaust The treatment of Jewish people before, during and after the Holocaust. The Nazi attitudes towards organized religions as reflected on their policies The core elements of the Nazi ideology Factors that contributed to the rise of Nazism The cost of the Holocaust and World War II: Financial and human lives loses The attitude of the Catholic churches on the Jews persecution by Nazis Hitler’s goals for initiating World War II The period after war: Nuremberg trials and thoughts of the international community Groups, organizations, and nations that spoke against the Holocaust The first few steps the Nazis took against the Jews Reactions of the Allies towards the Holocaust The impact of the Holocaust on nations in Europe and the modern world Politics standing behind the Holocaust besides Hitler The origin of death camps Survival and liberation of Jews from the Holocaust Techniques used by Nazi security agencies Three ways the Holocaust could have been stopped Holocaust Essay Questions: The Core Aspects to Think Over Take a look at these essay questions we have gathered. What proof is there that the Holocaust occurred for doubting people? Why did the Holocaust target the Jewish people? How did Hitler get enough influence to initiate the Holocaust? What did the Catholic Church and other prominent religious groups do or say about the Holocaust? Did Hitler have a Jewish background? How did the majority of the Holocaust victims perish? Is there a possibility of an event like the holocaust reoccurring? Did the Jews residing in Europe know what was going to happen to them? How are the Holocaust survivors coping today? How did the Germans define or identify Jews? Some Holocaust Essay Ideas We Have Gathered for You Below are some ideas you can build into good essay topics about the Holocaust. Final solution Hitler’s background Nuremberg trials The Allies response The resistance Holocaust children Concentration camps for Jews The concept of the master race Other events similar to the Holocaust Make a Request for Your Paper Today Is that Holocaust essay causing you stress? Contact us for professional assistance with essay. We assure quality and guarantee your confidentiality.

Coral Ecosystem essays

Coral Ecosystem essays l reefs are one of natures most magnificent creations, filled with thousands of unique and valuable plants and animals. More than one quarter of all marine animals is dependent on coral reefs. Coral reefs are also a source of food and income for millions of people too. The coral reef ecosystems benefit humans commercially, recreationally and environmentally. Because of the complex interconnections between coral reefs, mangrove forests, sea grass beds, and many other different plants and animals, coral is very susceptible to destruction. One small change in any of these things can affect mass quantities of coral. That is why it is important to educate people about coral and how complex of a species they really are. That is the purpose of this report, to educate you and make you aware of that complexity. Coral is often mistakenly identified as a rock, but in all actuality, it is an animal. The actual coral is composed of small animals called coral polyps. Most polyps are very small, although rare species can grow quite large. One coral branch or mound is composed of thousands of polyps. These thousands of polyps are called a coral colony. Polyps are nocturnal and stay inside their skeletons during the day. However, at night they can be seen when they stick their tentacles out to feed. Corals reproduce in many different ways. Some species are hermaphrodites, and produce both sperm and eggs, and some are single sexed organisms. They can reproduce both sexually or asexually. In most species, the egg and sperm are released into the water and random fertilization occurs. This is called coral spawning. The larva is attracted to the light and swims to the surface of the water where it remains for weeks. If the larva can survive without being eaten by predators, it will sink back to the bottom of the ocean floor. Hear it will attach itself to a hard substrate and will grow into a coral polyp. At this point, t...

Robin Hood Case Study Example | Topics and Well Written Essays - 500 words - 1

Robin Hood - Case Study Example iff as well as the paranoiac nature of Prince John which can harm the campaign if he acts in an irrational manner and the Barons may end up undermining the efforts that Robin has already made. Ans2. The best option may seem to be to take the life of the Sherrif, but this option has more downsides as compared to any other option. The best option available to Robin is to join hands with the Barons. This will help in solving several issues that are being faced by the campaign. This would result in increase in the size of the fighters; the Barons would bring in capital which will satisfy the need for more resources. King Richard would be freed as the financial resources collected by the Barons will be used to pay the ransom amount and by this strategy, the sheriff will be eradicated as the sheriff will lose power and King Richard will be able to satisfy the needs of the peasants. Ans3. In order to implement the strategy of joining hands with Barons, first Robin Hood needs to contact the Barons and inform them about his strategy. Next he needs to inform his own band members regarding the merger and inform them about the benefits to the band of this endeavor (Hitt 92). Joining hands with Baron would result in increase in the band members, so Robin Hood will need to assign different roles to different band members and more managers need to be instated to manage the band in an effective manner. Next, Robin Hood will need to train the band members in conducting agriculture work which will help the band in raising financial resources to support the group. Lastly execute the plan of collecting the ransom and freeing the

The influence of German Philosophy and English Political Economy in Essay

The influence of German Philosophy and English Political Economy in Marx's Economic and Philosphical Manuscripts (1844) - Essay Example His major contribution in the field of philosophy was based on the integration and unity of mind/spirit among phenomenon which were manifested in a set of contradictions without elimination of the other. For example, bondage and freedom were not directly related in perception and application but they were philosophically integrated and united in the process of development (Spirkin, 1983). The Marxian dialectical materialism approach had been influenced by Hegel’s work in that economic history was understood by viewing human societies as components of a hierarchy of systems processing energy and continuously evolving. This was according to the laws of nature and encompassed multifarious forms of being that existed objectively and independently (Zarembka and Desai, 2011). Karl Marx in his view believed that dialects should not deal on the mental ideas of the world but on material world such as prospects of economic history that was based on production and other economic activiti es. This would necessitate empirical understanding of social processes in the form of interrelations, development and transformations; with successful generations transforming the results of the generations that preceded them (Zarembka and Desai, 2011), and thus divine presence and contradiction between immanence and transcendence. Ludwig Feuerbach was a German philosopher and anthropologist who provided a critique of Christianity and his thoughts were usually viewed as a bridge between Hegel and Karl Marx. By defining the â€Å"false† or theological essence of religion which regarded God as having a separate existence over and against humankind and the belief in sacraments as the â€Å"last supper† symbolizing the religious piece of materialism and thus injuring moral sense and the sense of truth (Feuerbach, 1972). When applying the dialectical methods of analyzing the economic history, economic, socio-cultural or political phenomenon; they should not be viewed separa tely but on their inner connections as an integrated totality and structured around the basic predominant mode of production (Feuerbach, 1972). According to Marx, economic history can be analyzed by understanding the organization of people and their technological powers. For instance, how they model them to interact with their material surroundings, giving the historical structure and development process of modern day capitalistic economies. With this, Marx views society in form of money and alienated man such that in the modern capitalistic societies man is evaluated in terms of their materialistic creditability; influencing their economic judgment of his morality and creating gaps between capitalists and laborers, a correlation of Friedrich’s integration and unity of opposing phenomenon and view on power and submission (Marx and Engels, 2009). Marxian economics evaluates various crunches in capitalism and focuses on the dissemination of resources in terms of surplus product and value generated within the production process among various types of economic systems. The investigation of the nature and origin of economic value, the economic evolution and the analysis of impacts of class and struggles of these classes along the economic and political processes, gives the approach a viable analytical framework an alternative approach to neoclassical economics thus making it unique. As a

Ferrari Marketing Analysis

Ferrari Marketing Analysis Jump to:   Ferraris Marketing Strategies | Product Life Cycle of Ferrari | SWOT Analysis of Ferrari | Porters 5 Forces Introduction Ferrari history Ferrari is a manufacturer of Italian sports cars, and is based in Maranello, Italy. It was founded by Enzo Ferrari in 1929, and was originally named Scuderia Ferrari. When Enzo was ten year old, his father had taken him and his brother to watch motor racing circuit. Enzo was completely motivated by this action. In 1918 Enzo works as a test driver for a small company in Turin. In 1919 Enzo works for C.M.N in Milan, Initially as a test driver and later on as a racing driver. In 1920 Enzo finishes second in the Targo Florio. This lead the gateway for a 20 year collaboration with marquee that saw Ferrari do test driving to racing, and finally appointed head of racing division for Alfa Corse. Ferrari opens Auto Avio Costruzioni on Viale Trento Trieste in Modena. On September 13th, at the same headquarters of the old Scuderia Ferrari, Fiat platform Auto Avio Costruzioni builds 2 versions of Ferrari 815 in the year 1940. The factory was bombed in the world war on November 4th 1944, but they managed to rebuilt it quickly. Ferrari had an ambitious plan to build a V12 engine, and thus started designing the first Ferrari in 1945. Scuderia Ferrari sponsored drivers and manufactured race cars, but in 1946, it moved into the production of street legal vehicles, as Ferrari. In 1956 Ferrari turns into a Limited Liability Company. The professional industry and artisanship training institute was built in Maranello, which provides the company with special technicians even till today. In 1965 Ferrari signs an agreement with Fiat Group giving 50% of its share in the company to Fiat group in order to grow into a powerful company. Through the years, Ferrari has been celebrated for its unceasing contributions in the field of racing, specifically in Formula One, where it has been considerably successful. As on the writing of this assignment, Fiat owns 56% of Ferrari, Mediobanca owns 15%, Commerzbank AG owns 10%, Lehman Brothers Owns 7%, and Enzos son Piero Ferrari owns 10%. Vision and Mission of Ferrari Ferraris vision and mission has remained the same for years: To build unique sports cars that are suppose to bring out the excellence of Italian cars on the roads and on the racing circuits. Market Orientation Market orientation defines an organization that understands customer needs and their importance, focusing on providing products that are of high value to their customers, and marketing the products and services across all departments using a coordinated holistic program in marketing concept, taking into consideration Customer is King. Market orientation mainly focuses on: Understanding customers needs Competitors abilities and continuously collecting information about them. Sharing of information across various departments. Creating customer value using above mentioned information. The following table identifies and describes the marketing orientations Orientation Profit driven Western European Timeframe Characteristics Production Methods of production Until the 1950s The improving production and distribution, to achieve a reduction in cost and improved efficiency. Product Product quality Until the 1960s Products quality is paramount main Focus is on product not customers needs Selling Methods of selling 1950s and 1960s Effective selling and promotion are the major drivers to success. Marketing Needs and wants of customers 1970s to present day providing goods and services that are sure to satisfy the needs and wants of customers or end users. Further approaches include Relationship marketing and Societal marketing Relationship marketing Building and keeping good customer relation 1980s to present day Main focus is placed on the whole relationship between the suppliers and customers. The basic aim is to give good or best possible attention, customer services and build customer loyalty. Societal marketing Benefit to society 1990s to present day It has similar characteristics as marketing orientation but with the added condition that there will be limitations on any harmful activities to society, in product, production, or selling methods and procedures. Customers needs keeps changing over time to time. Ferrari has persuaded their customers to buy their product because of its style, speed, luxury, and elegance. Then, as soon as a company brings out a car that is a better match for Ferrari, They might drop Ferrari in favour for that car. But interestingly Ferrari has always managed to develop cars that reflects their customers needs and they may not switch so readily. And Ferrari has managed to do this for the past several decades, and till today. Ferrari has always focussed on their competitors and their customers by continues improvement in performance of their products and services. Ferraris success can be scaled only with respect to product or brand value. It is not done based on sales and revenues. Neither is it done based in terms of market capitalization, because no initial public stock offering was done by Ferrari. It is said that the Ferrari brand is worth more than Google brand, the Apple brand, BMW, Mercedes, or any other brand in the world. Yet, Ferrari never spends any money in advertisement. Marketing Concepts: Ferrari is a Product oriented company Ferrari produces excellent, well designed, quality products which are great value for money. Customers are sure to want our products. Thats the kind of approach Ferrari demands out of it customers. Product orientation occurs where the focus is given to the product rather than to the needs and wants of a customer. In a company like Ferrari they need to concentrate on their products, because over the years Ferrari managed to satisfy its customers through its superiority in quality and performance by delivering speed, style, luxury in their products. Relationship marketing of Ferrari Ferrari has always managed to Build and keep good relationship with their customers, by providing value for the customers money. Ferraris focus is on the whole relationship between suppliers and customers. Ferraris aim is to provide the best possible attention, Customer services to their customers by providing quality and increased performance in their products and services, and therefore build customer loyalty. Societal marketing of Ferrari This concept is based on social responsibility or societys long term interests. It explains an organisations task is not only to provide customers with quality products, but also to do that in a way that preserves, protects, and improves the societys well-being. In the 21st century, people are more aware of the sensitive issues than the earlier generation, such as health issues, global warming, shortage of resources etc. Ferrari has adopted this marketing philosophy to get the attention of the customers, The organisation understood the need for bringing out a new car that is eco friendly, thus they introduced the new electric hybrid Ferrari 599, which has a maximum speed of 200mph. The main aim of this car is to cut fuel consumption and pollution with the motive of breathtaking acceleration and performance. Marketing Strategy of Ferrari The success behind the marketing strategy of Ferrari is done by the review of Ferrari and its development through the ages. Enzo Ferrari never went to college or high school, he was just a mechanic at Alfa Romeo, not an engineer either, but his strong passion for racing, speed and engine, made him have his own ideas on engines and cars. Passion has always been the drive of Ferrari. And its the only marketing tool of Ferrari till today. Competitive Advantage Impact of the Organisations Marketing Mix Marketing mix can be defined as the use and specification of the 4ps (place, promotion, price and product) to describe the strategic position of an organisation in a market place. Other 4ps could be included as people, public relations, physical evidence and packaging (Kotler, Philip, lane and Keller: 2005) â€Å"Marketing management Prentice hall The mix represents the â€Å"variety of integrated decisions† which is taken by a company in order to assure the success of the marketing department. Usually, decisions are made in four areas represented by the 4Ps used in marketing mix: product, price, place and promotion. The 4Ps involve issues like brand name, product type, pricing, advertising, retailing and distribution (Business and Management Dictionary 2007). These fundamentals have to be managed effectively by the marketers to top customers needs enhanced than competition this means that decisions concerning the marketing mix forms a major aspect of marketing concept implementation (Jobber 2007), the combination of these elements also helps in influencing the demand and supply of the products and service presented to customers by the company. Product: This is regarded as a very vital element of the marketing mix. It is whatever thing that can be offered to a market which can be noticed, acquired, used or consumed that might gratify a want or need .Physical objects, services, ideas, organizations, persons places may be part. (Kotler et.al. 2005). It also involves the decision of what goods or services that should be offered to a collection of customers (Jobber 2007). The decision for product involves branding, quality, packaging, guarantees. Price: This is the only element of the marketing mix that generates revenue. â€Å"Price is the sum of all values that consumers exchange for the benefits of having or using the product or service.† (Kotler et.al. 2005). Promotion: It involves all the forms of communications used by the marketer at the market place about benefits, added features etc of a product. These are the major components of the promotional mix Advertising, Personal selling, Direct marketing, Internet promotion, Sales Promotion and publicity. Place: It is the mechanism through which goods or services are moved from the manufacturer/service provider to the end user/consumers. The accessibility of a companys product or service at the right quantities in the right (convenient) locations at the times when the customers want to buy them that is the distribution channels to be used and their management (Jobber 2007) According to Ivy (2008) tangible products uses the traditional 4Ps model while the intangible product or services sector on the other hand uses a 7P approach in order to satisfy the needs of the service provided to customers: product, price, place, promotion, people, physical facilities and processes. Product The product is one of the main building blocks of the marketing mix. It is known as the merchandise which provides the consumer with the basic functional requirements. Jobber describes a product as anything that is capable of satisfying customer needs. A product has to be appealing to its customers; therefore, producers need to ensure that their product would meet consumer satisfaction. This section will look at the product strategy of Ferrari Company and analyse a sector of their products using the product life cycle. A Ferrari principal automobile product group includes, 360 spider, 456M GT, 550 Maranello, 550 Barchetta Pininfanna, super -america salon, F430 spider. â€Å"The core element in the marketing mix is the companys product because this provides the functional requirements sought by customers†(Jobber,2007 p326).A well thought out product will provide the company with a good external image as well as customer loyalty which are essential for a companys competitive advantage.(BrassingtonPetitt, 2006:288) further defined a product as â€Å"a physical good idea, person or place that is capable of offering tangible attributes that individuals or organisations regard as so necessary, worthwhile or satisfying that they are prepared to exchange money, patronage or some other unit of value in order to acquire it†. This above definition gives the idea that a product can be classified into tangible or intangible products. The tangible products are the physical goods whilst the intangible are the services that offered for example the Porsche car by Ferrari is the tangible product while the FI car race competition, after sales services are all intangible product to Ferrari. 3. DIAGRAM Product is classified into the following three categories namely the core product, the actual product and the augmented product. The product when benefited, is made valuable by the core product. For example, the core products in the Ferrari automobile is the speed attribute that comes with every Ferrari brand of automobile. This is one of the reasons why people that love fast cars will always prefer a Ferrari brand to any other brand of vehicle. Also Ferrari shows off this benefit to the prospective customers by organizing the car racing competition and also in their various advertising mediums. The tangible physical product is the actual product. This includes the physical automobile itself that comes in every different shapes and sizes. The physical attribute or component of the automobile itself is what is called the actual products. For example the Ferrari automobile F430 spider is an actual product for Ferrari. The non-physical part of the product is the augmented product. For example, warranty and customer service support. This shows the other services or component that comes with the buying of the automobile itself. The replacement part is an example of the augmented products. 4.1.2. Ansoff Matrix Planning for Growth The Ansoff matrix is a tool that helps businesses to strategize on their product and make necessary decisions for their market growth. With the Ansoff matrix, Ferrari would be able to know how the F430 spider automobile is doing in the market place and decide whether or not there is an advantage of entering the market place. The Ansoff matrix is a tool used to generate direction for strategic development for companies. It gives a sense of scope for the companies with regards to marketing of its products, whether to diversify, or to further develop more of its markets. Market penetration: According to Johnson, Scholes Whitington (2008:258) this is the process by which the organisation takes increased share of its existing markets with its existing product range. This will in turn lead to higher bargaining power of the supplier as Ferrari will have a larger market share. Johnson; ScholesWhitington (2008:258) also explain that â€Å"in terms of the five forces increasing market penetration is likely to exacerbate industry rivalry as other competitors in the market defend their share†. For example Jaguar cannot let Ferrari continue to have growth in market share while it sits behind. Ferrari has a % in speed car market while Jaguar has a % in market share in luxury car market. Product development: is where organisations deliver modified or new products to existing markets. Here product development implies greater degrees of innovation. Johnson, ScholesWhitington (2008:261).With the car manufacturing industry there is a continuous need to develop products so as to make sure customers needs are effectively met. For example Ferrari has even committed itself to sponsoring the formula one racing competition yearly to showcase new technology and improvement in diverse innovation. Market development involves offering existing products to new markets. Johnson; ScholesWhitington (2008:261). Ferrari moved over to other international markets like Canada, Mexico and USA. Market development might take three forms, new segments, new users and new geographical location. Johnson, ScholesWhitington describe diversification as a strategy that strictly takes the organisation away from both its existing markets and its existing products, it tends to imply unrelated or conglomerate diversification. Johnson further gives the reason for diversification saying that â€Å"efficiency gains can be made by applying the organisations existing resources or capabilities to new market and product or service†. This in turn will increase market power leading high entry barriers for new entrants. 4.1.3. The Product Life Cycle Every product must have a limited life span. The product life cycle tool allows a company to evaluate its product based on four stages. These stages include the introduction, the growth, the maturity and then the decline. All products must go through these four basic stages; therefore to maintain a good competitive advantage all companies ought to have the product life cycle tool as a basis of analyzing a product as it changes over time and also to be able to know what stage their product falls under a particular time. Price All products and services have a price, just as they have a value. According to Armstrong and Kotler, â€Å"Price is simply the amount of money charged for a product or service†. In a broader context, price is said to be the sum of all the values that consumers exchange for the benefits of having or using the product or service. Price is also one of the most flexible elements of the marketing mix in the sense that pricing decisions can be implemented relatively quickly, a tool used by companies to achieve their marketing objectives as well as the only element in the marketing mix that produces revenue. (Armstrong and Kotler, 2006) Price is one of the most significant essentials of the marketing mix because it is a unit source of what the company receives for the product or service that is being sold. Furthermore, Price is the only aspect of marketing mix that creates returns or produces profits. Price can also be defined as the perceived value derived by consumers of a product or service from the purchase of it or the sum of the value that consumers exchange for the benefits of having or using the product or service (Kotler and Keller 2006). Furthermore, price is a crucial product-positioning fact or that defines the products market, competition and design. The intended price determines what product features can be offered and what production cost can be incurred. There are different strategies that can be used by companies to price various products based on different reasons. Setting prices too high could amount to an abrupt reduction in sales, while setting prices too low could also cause a reduction in profits. The most appropriate strategy depends on how the product is positioned. A product could be positioned as being of premium value with a high price adding to the way it is perceived, individual products could be positioned high or low with consistent pricing across a product range, different strategies could also be appropriate at different stages in the life cycle of a product and charging a fixed price across a range of products could also be an a appropriate strategy. Charging fixed prices makes it easier for a company to predict its income. (www.is4profit.com) Pricing of a product can be determined in different ways, the company must however have decided on its own strategy for the product and this is however a direct function of its target market and market positioning that is past decisions on its market position. The diagram below illustrates the pricing strategies matrix. Price Skimming: This strategy is where a high price is charged because of substantial competitive advantage, the price is firstly made high, which offers an excellent initial cash flow to make up for high development expenses. If its a new product, with a competitive advantage, then consumers would definitely pay a premium to obtain the product offering excellent quality.(Adcock, Dennis 2001:267 ) .According to Kotler (1996), â€Å"the skimming price strategy is a high price which provides a strong margin but risks a depressed sales level†. The Ferrari price skimming strategy is because of its core benefit and to have a niche for itself in the market place. Premium Pricing: A ‘premium strategy uses a high cost, but offers superior product/service in return. (Adcock, Dennis 2001:264)This is used when a significant competitive advantage is present and high price is set because of the exclusivity of the product or service. The exclusivity of the fastest car model by Ferrari contributes to its premium pricing strategy. Economy Pricing: This is also known as no-frills, it is a low price approach where costs of production and promotion costs are kept to the lowest, that is the product or service would be set at its cheapest price. Economy pricing is a deliberate strategy for low costs. However, prior to the product launch, it is vital to decide the position/market share of such product. That position of the product is how it is distinguished in the market. A product that is solely dependent on price is likely to be helpless and prone to that compete purely on price is helpless and prone to attack from more established products. (Adcock, et.al. Dennis 2001:2006). According to our research, Ferrari automobile does not use this pricing strategy. Penetration Pricing: This is when the price for a product or service is firstly set low in other to have a price advantage to gain a large market share for penetration of the market. Once a deep access to the market share is attained, the prices would raise. According to our research, Ferrari automobile does not use this pricing strategy. Versioning/Price discrimination: This strategy charges customers different prices for the same product/service .The company (sellers) segments its customers based on their different attributes and charges each group a different price. This contributes to the various models of automobile designed by Ferrari in order to satisfy the quest of every vrsion of the customer need. (www.AINI.com 2008). Bundle Pricing: This is where the seller combines several of its products and offers the bundle at a reduced price(Kotler.et.al 2006) Geographical Pricing: This strategy is applicable where diverse prices are charged according to locations either different parts of the country or different parts of the world. It involves the modification of the main price list based on the geographical location of the buyer. It usually takes into consideration the transportation costs to different locations. 4.2.1 Recommendations for the Pricing Mix Because of the recent global recession, consumers are not willing to spend on luxury goods to be saturated as many consumers perceive the product as a premium product; Ferrari can therefore produce the different model of automobile that can suit different set of people and also at various ranges of prices for its to compete like other competitor like Toyota, Honda, Ford etc at the marketplace. Place Place can also be referred to as the distribution channel which is used by producer or service provider to reach the indented target market. There is need for producer to make its products available in adequate quantities, in convenient locations and at times when customers want to buy them. It is important that producer need to consider not only the needs of their ultimate customers but also the requirement of channel intermediaries, that is those organizations or agents that facilitate the distribution of product to customers. Establishing an appropriate channel of distribution is critical for marketing success. (Jobber 2007:679). To achieve a fully effective marketing mix the element of place is to be studied, this element can be referred to as distribution. Distribution channels are the links that connect marketing organizations together and are used to transfer products from distributor to end consumer or final markets. DIAGRAM 6:DISTRIBUTION CHANNELS FOR CONSUMER PRODUCTS (Jobber, 2007:682) The different types of distribution channels are: Direct channels which link the producer directly to the consumer, Indirect channels which vary in length depending on the number of intermediaries, and Hybrid channels. Direct Channels- This form of links does not always happen in Ferrari sales of cars except when the car is to be built customised for the customer in question. This is a gives a direct relationship between Ferrari and the customer. Intermediaries These can vary from sales representative, agents, merchants, wholesalers, retailers, dealers, distributors and franchisee. Their basic roles involve reaching customers at a lower cost per unit than the supplier can achieve directly. Other responsibilities of intermediaries could include stockholding costs, transport and delivery to final customers, breaking bulk and consolidation of orders, and providing local services such as display or after-sales service. Producers must meet intermediarys needs as well as the final customers needs, in some markets; intermediaries may lead the market and promotional effort. Producers put an effort to keep the end customers aware of their intermediarys locations. Disintermediation: The channels efficiency is improved and the cost is cut down by eliminating some layers of the distribution channel. ‘Among the decisions then to be taken is the important one of how products will reach customers. Unless the channels of distribution are appropriate for the type of product and are efficiently operated., even intrinsically good products can end up as failures . . . it is worth spending a considerable amount of time and effort in evaluating alternative ways of ensuring that the channel eventually selected will make its full contribution to the marketing mix. (Chisnall 1995) Ferrari has been able to improve accessibility to their customer by using intermediaries to retail their products all over the world. This shortens the location and time gap between the actual company and its end users. Ferrari also provides some products that provide specialist services. Intensive, selective and exclusive distribution channels ‘Digital technologies are changing the face of distribution. For example, the Internet has changed the distribution of music and video (downloads). And also ‘Mobile networks permit the distribution of such products as music, video and ringtones. In business-to-business markets customers can place orders, receive quotes and track deliveries over the Internet† (Jobber 2007). Exclusive availability, a consumer characteristic that highlights the interest of the consumer to obtain the product individually with a sense of uniqueness is seen with the ability to customize different cars parts to the taste of the customer. According to Adcock (2001) â€Å"any purchase decision made by a customer can be helped by making the products available where potential buyers can find them† (Adcock et al. 2001). Products may be offered directly to the final customer or through a chain of distributor(s), this is also known as the channel choice. The Internet Dynasty The elements limitations have changed with the introduction of the internet market place, the ability to reach customers on a global scale are what multinational firms aim for, putting all their resources and capabilities to ensure that consumers all over the world are able to get their hands on their products. Though the internet has many negative attributes in the minds of many consumers, it still accounts for a large share of Ferrari product enquiries and sales magnitude. Customers are able to receive the same quality of service and even the additional advantages from the comfort of their home. Promotion Promotion could be defined as a way of communicating or passing across of information about a particular product to the public. The major goal of promotion is to notify the public about the product, the benefit of the product and the use of the product (Jobber 2007). Promotion could be classified into 2 categories: Technical promotion: It involves the use of technical presentation of data on the product or service to attract and persuade the potential customer of its merit by using magazines, researched papers, trade conferences, exhibitions, online adverts e.t.c Consumer promotion: It involves devices that promote the product with developing any fundamental relationship but may be effective where customer loyalty is low or especially when a new product is being introduced (Richard lynch 2006: 174) The main task and challenges of an organisation is to combine both technical and consumer promotions to attract and satisfy customer needs and want respectively (Keller and Kotler 2006: 383). The various modes of promotion include the following; Advertising Ferrari will hold a successful position on both magazine and television advertisements and will focus on: The target market (teenagers, young adults, car racers, young and rich customers etc) The frequency of the target market exposed to the advertisement Time to attain the target market On achieving these, it adds value to their product. This is done by alteration of the consumer perceptions. Below-the-line Promotions Car exhibition shows are availed free to make the customers purchase the product. This is the direct method used by Ferrari. This will allow the individual and prospective customer to have a firsthand feel and knowledge about the products. Television-this is a means of communicating to the public through the use of cable television, that is different television stations. This particular medium composes the majority of the media mix. Internet-the high rate of the internet user around the globe has made Ferrari to use the internet as a means of their advertising. Ferrari has launched a website, developed by AKQA, featuring a virtual test drive of its new California model, which will be launched publicly on 2 October 2009 at the Paris Motor Show. Users can watch videos from last weeks industry launch in Maranello, as well as embark on a virtual test drive using footage from Sony PlayStation game Gran Turismo. Hear, See and Feel areas allow visitors to experience the look and sound of the car (source: www.ferarri.it) Magazines-this is another means of advertising been used by Ferrari, this medium is been used to target a particular class of the public b

Important Symbols of Taoism

Throughout history, Taoism has been one of the most influential religions in the Eastern culture. It is one of the most unique of all religions. In fact, many Taoists do not even consider it as a religion, and in many ways it is not. They make no claim that Tao exists. Although very different from others, Taoism also has very important unique symbols. Yin yang diagram, the most important symbol of Taoist represents the movement of heaven or the Tao. The small dots represent the fact that there is good in the evil, as there is evil in the good. Another important symbol of Taoism is the eight trigrams or pakua.Last but not least the dragon is one of the yang symbols, which represents the power, sage and saint. The Yin Yang sign is an old symbol for the universe that has been combined. It shows the two opposing dimensions that give the world its dynamics. It’s used to describe how seemingly contrary forces are joined and dependent in the natural world, and how they give rise to e ach other in turn. Opposites thus only exist in relation to one another. Male and female, light and dark, hot and cold, are thought as demonstration of Yin Yang. The outer circle represents the universe to which all exists.There is a belief that Yin Yang link to good and evil. Taoism believes that even in the most innocent nice people there is evil within them, and even the devil has good inside of him. The eight trigrams of pakua is a group of symbols that hold profound meaning in Chinese philosophy. These symbols represent movement and change. Each of the trigrams is associated with a season, family member, animal, personality, etc. They are ordered into two different arrangements. Primary heaven and future heaven. The arrangements represent the four basic and four minor directions on the compass. South is first at the top.Whichever symbol is at the top represents South. The primary heaven arrangement is organized based on opposite forces. The primary Heaven arrangement is organiz ed on the cyclic nature of the world. The eight trigrams are Heaven-Sky-Air, Earth, Water, Fire, Wind, Thunder, Lake Valley, and Mountain. Lastly, the Yin Yang dragons combine really powerful ideas. The yang dragons radiate a bright, positive charge. This energy is really physical, and often, brave, and outgoing. The Yin dragon’s energy is totally the opposite. Influenced by the planet Venus, Yin dragons release a negative energy.This darker type of energy is usually in a female nature. No matter what the religion is, symbols play a big role. There is profound meaning into such insignificant objects. The Yin Yang diagram, the most important symbol of Taoism, the eight trigrams of pakua that represent movement and change, and the powerful Yin Yang dragons. Citations: . Center of Traditional Taos. . Cdot. org. 26 Nov. 2010. Zhou GuoXin. . Important Symbols of Taoism Throughout history, Taoism has been one of the most influential religions in the Eastern culture. It is one of the most unique of all religions. In fact, many Taoists do not even consider it as a religion, and in many ways it is not. They make no claim that Tao exists. Although very different from others, Taoism also has very important unique symbols. Yin yang diagram, the most important symbol of Taoist represents the movement of heaven or the Tao. The small dots represent the fact that there is good in the evil, as there is evil in the good. Another important symbol of Taoism is the eight trigrams or pakua.Last but not least the dragon is one of the yang symbols, which represents the power, sage and saint. The Yin Yang sign is an old symbol for the universe that has been combined. It shows the two opposing dimensions that give the world its dynamics. It’s used to describe how seemingly contrary forces are joined and dependent in the natural world, and how they give rise to e ach other in turn. Opposites thus only exist in relation to one another. Male and female, light and dark, hot and cold, are thought as demonstration of Yin Yang. The outer circle represents the universe to which all exists.There is a belief that Yin Yang link to good and evil. Taoism believes that even in the most innocent nice people there is evil within them, and even the devil has good inside of him. The eight trigrams of pakua is a group of symbols that hold profound meaning in Chinese philosophy. These symbols represent movement and change. Each of the trigrams is associated with a season, family member, animal, personality, etc. They are ordered into two different arrangements. Primary heaven and future heaven. The arrangements represent the four basic and four minor directions on the compass. South is first at the top.Whichever symbol is at the top represents South. The primary heaven arrangement is organized based on opposite forces. The primary Heaven arrangement is organiz ed on the cyclic nature of the world. The eight trigrams are Heaven-Sky-Air, Earth, Water, Fire, Wind, Thunder, Lake Valley, and Mountain. Lastly, the Yin Yang dragons combine really powerful ideas. The yang dragons radiate a bright, positive charge. This energy is really physical, and often, brave, and outgoing. The Yin dragon’s energy is totally the opposite. Influenced by the planet Venus, Yin dragons release a negative energy.This darker type of energy is usually in a female nature. No matter what the religion is, symbols play a big role. There is profound meaning into such insignificant objects. The Yin Yang diagram, the most important symbol of Taoism, the eight trigrams of pakua that represent movement and change, and the powerful Yin Yang dragons. Citations: . Center of Traditional Taos. . Cdot. org. 26 Nov. 2010. Zhou GuoXin. .

How Music Reflects Society

During the baroque period, music had certain characteristics that are specific to the time period. For example, Contrast is an important characteristic in a baroque drama. The differences between loud and soft, solo and ensemble, different instruments and timbres all play an important role in many baroque compositions. In previous musical eras, a piece of music tended to consist of a single melody, perhaps with several melodies played simultaneously. Not until the baroque period did the concept of â€Å"melody† and â€Å"harmony† truly begin to be used in music. The practice of basso continuo also came into the focus of music during the baroque. The harpsichord was a very prominent instrument in the music during the baroque, and was featured in many of the pieces. Opera was a new creation during the baroque, and many composers began to write opera pieces. An opera is a drama that is primarily sung, accompanied by instruments, and presented on stage. Operas typically alternate between recitative, speech-like song that advances the plot, and arias, songs in which characters express feelings at particular points in the action. Choruses and dances are also frequently included. Many of the operas are based on Greek mythology, and many are religious. Many of the most famous baroque compositions were performed in churches for a service, or as part of a private concert or celebration in the home of a wealthy patron. During the course of the baroque, however, public performances became more common, particularly in the genres of opera and oratorio. John Sebastian Bach was one of the baroque’s most famous composers. He was born in Eisenach, Germany, into a family of working musicians. In 1695, when he was just nine years old, his parents died and he was sent to live with his brother, Johann Christoph, an organist. While the lived with his brother he learned to play the keyboard and studied composition on his own. Bach's style is baroque, characterized by a lot of notes, simple motoric rhythms, and steady shifts of underlying harmony, he music was described by some people as ‘sewing-machine music'. But he explored harmony much more deeply than other composers of the time: compared to say Handel or Vivaldi, Bach's music can contain extraordinarily ‘jazzy' chords and will jump off to many different harmonic areas. Bach’s song Jesus bleibet meine Freude is a perfect example of the music of the baroque era. It features the basso continuo much like many of the other pieces of the baroque. It has a very light feel to it, which was popular of the music during the baroque. Also, a choir, much like a church choir, sings it. The beat is steady, and the contrast of loud and soft is noticed in this piece. The notes go from low, to high, back to low. Strings are the dominant instrument in this song, and there is not much to the actual music other than voice and one instrument, the violin.

Professional Association Free Essay Example, 1750 words

The professional association helps one to develop self-confidence and understand the roles and relationships at work. It also boosts the experience gained in the day to day operations. Professional association enables one to take skills on to the practice field. It also helps one to get into the professional field. They state that if one hasn t learned anything new, and face challenges, then getting to a professional field will treat one consequently. Work-integrated learning can be defined as learning that results through having a practical field experience or professional association. This includes activities such as an internship, industry projects, placements, combined courses and work experience. The activities are carried out through supervision of the staff and the supervisor from acting department or organization. When graduates participate in a work placement, it is necessary to get used to the culture of the organization. Therefore, the need to be punctual, responsible, re liable, dressed neatly, meet timeframes, show commitment and relate well with staff members and clients. Models used in professional association in line with work-placementWork placement is a 3-way relationship of the university, the student, and organization. We will write a custom essay sample on Professional Association or any topic specifically for you Only $17.96 $11.86/page